1. Information We Collect

1.1 Information You Provide Directly

We collect personal information that you voluntarily provide to us, including:

• Name and email address — when you subscribe to The Reforge Signal newsletter, submit a contact form, or sign up for a lead magnet or free resource

• Contact details — including phone number, if provided when booking a discovery call or coaching session

• Payment information — when you purchase a Digital Product or coaching package (payment is processed by third-party payment processors; we do not store your credit card or bank account details on our servers)

• Health-related information — if you voluntarily share health details during a coaching intake form or session (see Section 5 for how we handle this information)

• Communications — any messages, questions, feedback, or testimonials you send us through email, contact forms, or social media

1.2 Information Collected Automatically

When you visit our Website, certain information may be collected automatically through cookies and similar technologies, including:

• Device information — browser type, operating system, screen resolution, and device type

• Usage data — pages visited, time spent on pages, links clicked, and referring URLs

• IP address — which may indicate your general geographic location

• Cookies and tracking data — see Section 6 for details on our cookie practices

1.3 Information from Third Parties

We may receive limited information about you from third-party services we use, including:

• Substack — subscriber activity related to The Reforge Signal newsletter (opens, clicks)

• Cal.com — booking details when you schedule a discovery call or coaching session

• Payment processors — confirmation of completed transactions (no full payment details are shared with us)

• Analytics providers — aggregated website usage data

2. How We Use Your Information

We use your personal information for the following purposes:

• To deliver our services — including sending newsletters, providing access to Digital Products, and conducting coaching sessions

• To communicate with you — responding to inquiries, providing customer support, and sending service-related notices

• To send marketing communications — including newsletter editions, product announcements, and educational content (only with your consent; you may opt out at any time)

• To process transactions — completing purchases, issuing receipts, and managing subscriptions

• To improve our Website and services — analyzing usage patterns to enhance user experience, content quality, and site functionality

• To ensure security — protecting against unauthorized access, fraud, and other security risks

• To comply with legal obligations — meeting applicable legal, regulatory, and tax requirements

We will not use your personal information for purposes materially different from those described above without notifying you and, where required, obtaining your consent.

3. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties.

We may share your information with the following categories of service providers, solely for the purposes described in this Privacy Policy:

• Email service providers — such as Substack, for newsletter delivery and subscriber management

• Hosting and website providers — such as Framer, for website hosting and performance

• Payment processors — for processing purchases of Digital Products and Services

• Scheduling tools — such as Cal.com, for booking and managing appointments

• Analytics providers — such as Google Analytics or Framer Analytics, for understanding Website usage (data is aggregated and anonymized where possible)

• Professional advisors — including legal, accounting, and compliance consultants, where necessary

All third-party service providers are contractually required to protect your information and use it only for the purposes for which it was disclosed.

We may also disclose your information where required by law, regulation, legal process, or government request, or where we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4. Legal Basis for Processing

We process your personal information on the following legal bases:

• Consent — where you have provided clear consent for us to process your information for a specific purpose (such as subscribing to our newsletter)

• Contractual necessity — where processing is necessary to fulfill a contract with you (such as delivering a purchased Digital Product or providing coaching services)

• Legitimate interests — where processing is necessary for our legitimate business interests, provided those interests do not override your privacy rights (such as improving our Website or sending relevant educational content)

• Legal obligation — where processing is required to comply with applicable laws

You may withdraw your consent at any time by contacting us or using the unsubscribe mechanism provided in our communications. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

5. Health-Related Information

We recognize that some information you share with us, particularly during coaching engagements, may relate to your health. We treat all health-related information with heightened care and confidentiality.

• Health-related information shared during coaching sessions is used solely for the purpose of providing educational coaching services to you

• We do not share your health-related information with third parties except where required by law or where there is a risk of serious harm

• Health-related information is not used for marketing purposes

• We do not maintain medical records, as we do not provide medical services through this Website

• You are under no obligation to share health information with us; any information you provide is voluntary

If you have concerns about how your health-related information is handled, please contact us directly.

6. Cookies and Tracking Technologies

6.1 What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help the website recognize your device and remember certain information about your visit.

6.2 How We Use Cookies

We use the following types of cookies:

• Essential cookies — required for the Website to function properly, including maintaining your session and enabling security features. These cannot be disabled.

• Analytics cookies — help us understand how visitors interact with our Website by collecting information about pages visited, time on site, and navigation patterns. This data is aggregated and anonymized where possible.

• Preference cookies — remember your settings and choices (such as language or region) to provide a more personalized experience.

6.3 Third-Party Cookies

Some cookies may be placed by third-party services integrated into our Website, including analytics providers and embedded content (such as YouTube videos). These third parties have their own privacy policies governing their use of cookies.

6.4 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling certain cookies may affect the functionality of the Website. For more information on managing cookies, visit your browser's help section.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

• Newsletter subscriber data — retained for as long as you remain subscribed. Upon unsubscription, your email address will be removed from our active mailing list within 30 days. Substack may retain certain data in accordance with its own policies.

• Purchase and transaction data — retained for a minimum of 7 years to comply with Canadian tax and accounting requirements.

• Coaching engagement data — retained for 3 years following the completion of a coaching engagement, unless a longer retention period is required by law.

• Website analytics data — retained in aggregated, anonymized form. Individual-level data is typically retained for up to 26 months by analytics providers.

• Contact form and communication data — retained for up to 2 years from the date of last communication.

When personal information is no longer required, it will be securely deleted or anonymized.

8. Your Rights

Under PIPEDA and applicable provincial privacy legislation, you have the following rights regarding your personal information:

• Right of access — you may request a copy of the personal information we hold about you

• Right of correction — you may request that we correct any inaccurate or incomplete personal information

• Right to withdraw consent — you may withdraw your consent to the processing of your personal information at any time, subject to legal or contractual restrictions

• Right to deletion — you may request that we delete your personal information, subject to our legal obligations to retain certain data

• Right to complain — you have the right to file a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated

To exercise any of these rights, please contact us using the information provided in Section 13. We will respond to your request within 30 days.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

• Secure, encrypted connections (HTTPS) for all Website traffic

• Access controls limiting who can view personal information to authorized personnel only

• Use of reputable, security-compliant third-party service providers

• Regular review of our data collection, storage, and processing practices

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. You provide personal information at your own risk.

10. International Data Transfers

Our Website is operated from Canada. If you are accessing our Website from outside Canada, please be aware that your personal information may be transferred to, stored, and processed in Canada. By using this Website, you consent to the transfer of your information to Canada and acknowledge that Canadian privacy laws may differ from those in your jurisdiction.

Where we use third-party service providers that process data outside of Canada, we take reasonable steps to ensure that your personal information receives an adequate level of protection consistent with PIPEDA requirements.

11. Children's Privacy

This Website is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page. For material changes, we may provide additional notice through email or a prominent notice on the Website. Your continued use of the Website after any changes constitutes your acceptance of the updated Privacy Policy.

We encourage you to review this Privacy Policy periodically.

These terms reflect our commitment to responsible, clear, and secure service relationships. For further questions or partnership inquiries, please reach out through our contact page.